Asana Pricing: Is It Worth It in 2024?

Asana has become a popular project management tool for teams of all sizes.

However, with its various pricing tiers and features, it is essential to evaluate whether Asana's pricing aligns with your team's needs and budget in 2024.

Let's break down Asana's pricing plans and explore if they offer good value for money.

Asana’s Pricing Plans

Asana was built with team collaboration in mind. Features such as dependencies, time tracking, and milestones make it a unified tool used across teams of all sizes.

The tool is known for its dependencies and subtasks feature, which allows you to create a task hierarchy for more complex task management.

You can also set up automation, bundle repetitive workflows, and use them across tasks and projects.

Asana packages all these features in five different tiers, including a free and four paid plans. Here’s how different plans stack up against each other. 👇🏼

Asana: Personal Plan

The Personal plan is free and designed for individuals or small teams starting with project management. It includes:

• Access to 100+ integrations, including Microsoft 365, Google Workspace, and Slack
• Unlimited storage (100MB per file)
• Unlimited tasks, projects, and messages
• List, board, and calendar views
• Basic search functionality
• Up to 10 team members

While it's a great starting point, the Personal plan lacks the advanced features needed for growing teams.

Asana: Starter Plan

Asana’s starter plan is designed for growing teams that need a centralized platform to enhance collaboration, manage task progress, and meet deadlines.

By introducing task dependencies in their starter plan, Asana attracts teams planning to scale their operations through a more organized task management approach.

Some other features you’ll get in the starter plan:

• Forms
• Project dashboards
• Custom project templates
• Timeline and Gantt chart view
• Workflow builder with up to 250 rules/month
• Asana AI (Generate summary, answer questions, custom fields, and writing assistant)

Asana: Advanced Plan

Available for up to a team size of 500, this plan is best suited for enterprise-level teams with several individuals working on different projects.

The advanced plan offers a huge feature upgrade for teams managing a portfolio of clients. These teams need to track and manage their workload and get greater insights into each project's goals and how each task is helping achieve those.

The advanced plan offers everything in starter plus:

• Custom rules builder
• Workload management
• Forms with branching logic
• Built-in proofing and approval
• Goals to align work with objectives
• Portfolios for managing multiple projects
• Advanced reporting for goals and portfolios
• Integrations with Jira Cloud Data Sync, ServiceNow, and Adobe Creative Cloud

Asana: Enterprise and Enterprise+ Plan

For larger organizations needing a higher degree of security and administration control, Asana offers enterprise and enterprise-plus plans.

Both plans are suited for enterprise-level teams and have almost similar features. The key difference is that the enterprise+ plan offers more integration, data exporting functionality, and better admin control.

Compared to their advanced plan, both offer a powerful set of features. Here’s what all you get with their enterprise plan:

• Custom branding
• Unlimited portfolio
• Unlimited automation rules
• No maximum cap on user seats
• Higher level of control for teams, guests, projects, and mobile data
• Integrations with Salesforce, Tableau, and Power BI

Key features included in Asana’s Enterprise Plus plan:

• Managed workspaces
• App management
• Trusted guest domains
• Audit log API (built to support SIEM, DLP, archiving, and eDiscovery)
• SIEM, data loss prevention, eDiscovery, and archiving integration (Theta Lake)
• Data export via admin console
• Sandbox

Limitations of Asana’s Pricing Plans

1. Lack of transparent pricing structure

Asana's pricing page doesn’t disclose one crucial piece: all paid plans mandate a minimum seat purchase.

The Starter plan requires at least 2 seats, while subsequent tiers necessitate 3+, 4+, and 5+ seats, respectively. This lack of transparency can lead to unexpected costs and budget overruns.

2. Inflexible seat increment policy

Asana doesn’t offer a one-seat plan. With no single-seat option available, users have no option but to purchase seats in predetermined blocks:

• Up to 30 licenses: 5-seat increments
• 30-100 licenses: 10-seat increments
• 100+ licenses: 25-seat increments

This inflexibility can result in huge overspending on unused licenses, directly impacting your project's bottom line.

3. Limited access to advanced features

Key features and functionalities for effective project management, such as advanced customization and portfolio management, are restricted to higher-tier plans. These plans require a minimum of 4 seats, potentially leading to a dramatic cost increase.

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Looking for an Asana Alternative?

Asana excels in task management and team collaboration for various project sizes.

However, its group-based seat increments and slightly expensive pricing plans often compel users to seek more budget-friendly Asana alternatives.

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SmartSuite emerges as a compelling option. It offers robust project management capabilities and additional features that address Asana's shortcomings.

SmartSuite’s Key Features

#1. Robust work management

Asana is more focused on task management and collaboration, whereas SmartSuite offers a broader work management platform with advanced features such as email integration, collaborative smart docs, and reporting. Due to its versatility, SmartSuite can be used by businesses of different sizes operating in industries ranging from tech to logistics.

Here’s what SmartSuite offers to help you manage and scale your projects:

• Solution templates

You get access to 200+ detailed project templates to carry out your tasks. Each template has multiple promenade views, saving you time and setting you up for success.

• File management

Store and manage files up to 5GB in size in your workspace and share them with your team members. By customizing the views setting, you can preview files directly in the context of your work—in cards, grids, records, and docs.

What’s more, team members can preview files and annotate them with comments in real-time, making feedback easy.

• Reporting dashboard

The reporting dashboard helps you track the project’s performance, understand resource allocation, and identify slow-moving projects. Based on such insights, you can quickly develop plans to overcome the roadblocks and get the project on track. Here’s what else you’ll get:

• Share reports with public or private access, making it easier for everyone involved in the project to share quick access.
• Visualize reporting in different views–-Grid, Card, Kanban, Timeline, Map, Calendar, or Dashboard.
• Access your reports by printing or exporting them in PDF, Excel, Google Sheets, or CSV format.

#2. Advanced automated workflows

SmartSuite’s no-code automation builder is more intuitive than Asana’s and is available starting with its free plan. With its automation builder, you can set up automation at the task and project levels. With a combination of trigger and logical conditioning, you can set up actions and assign repetitive tasks to the bots while focusing on more important tasks or catching up with co-workers.

Some core functionalities of SmartSuite’s automation builder:

• Drag-and-drop interface to build simple to complex workflows.
• Integrates with your tool stack including Intercom, Slack, Salesforce, and Hubspot.
• Six pre-defined triggers and conditional logic to set up 15+ actions or build custom ones.

#3. Integrated team collaboration

Even though Asana is known for its collaboration, it lacks a few key features to offer fully integrated communication among internal and external members. 

For instance, it doesn’t offer a detailed members directory, but SmartSuite does. A member’s directory lists your co-workers and all the information they’ve added about themselves. It can give you access to their contact details (phone, email, social networks, etc.), profile information (birthday, work anniversary, skills, certifications, etc.), and current availability status. Through filtering, you can quickly find the right stakeholder.

• Real-time updates and notifications: SmartSuite updates every time someone changes to any field or project, so you’ll always have access to the updated version. In addition, all team members are alerted at lightning speed in their notification center about any changes or updates posted.

• Email integration: You can send and receive emails within SmartSuite by integrating Gmail, Outlook, or other email apps. Having quick access to messages expedites communication and ensures your team is working with the right material at the right time to meet the goals.

Get Started with SmartSuite Today

If you're looking for a powerful Asana alternative that offers more flexibility and value for your money, consider trying SmartSuite. 

With its comprehensive feature set and competitive pricing, SmartSuite could offer a range of features to help you manage your project across various clients, campaigns, and departments.

• 200+ free workflow templates.
• Native team collaboration features
• Resource management across projects and teams.
• Dynamic reporting dashboards with 7+ widget types.
• Task management tools—time tracking, status tracking, and checklists
• Up to 500,00 automation with a no-code automation builder.
• 40+ field types, including formula fields and linked record fields.

You have various options to get started with SmartSuite. Sign up for a free plan to test the water or get a 14-day free trial to explore all its amazing features.

Or, if you’d like to talk to our team of experts, schedule a demo.